Chemist have long complained about the use of the term ‘chemical-free’ in marketing, particularly when used to promote organic produce. To bolster our standing, and to sure up the chemical industry, we go one about everything containing chemicals and hence how ‘chemical-free’ is a meaningless term.
The veracity of the anti-chemical-free movement is highlighted by continuing complaints to the advertising standard agency on the grounds that ‘chemical-free’ is a misleading term. None of these have not been upheld. Meanwhile campaigners have continued the fight by produced numerous posters detailing the chemical composition of natural products, apparently to highlight the absurdity of the term.
However, there is a growing group of dissenters on the other side of the fence. They believe it is perfectly possible to manufacture a ‘chemical-free’ product. Not only have they long been developing such materials, but they have been slowly drip feeding their findings into the scientific literature. The result is that there is now a significant amount of material that can no longer be ignored by the mainstream. Almost 4,000 peer-review papers exist reporting the existence of chemical free products and these include publications from the American Chemical Society and the Royal Society of Chemistry. Furthermore technical advances have lead to many patents describing chemical-free methods, thus demonstrating practical applications of the science and how it can be turned into workable technologies, all without the need of chemicals.
These findings must now surely lead the Royal Society of Chemistry to deliberate on now it is going to distribute the £1 million it offered for a verifiable chemical free product. Used wisely the money could fund research into further chemical-free technologies.
Clearly the chemical-free sciences are growing, and there are claims that it may well be the scene of future groundbreaking technologies. Its bound to represent the next big idea or buzz word, to sit alongside nanotechnology, synthetic biology and homeopathy in newspaper columns and grant applications alike. So maybe the RSC should consider using its £1 million to fund a new Journal of Chemical-Free Chemistry, plus related conferences so that this up-and-coming field can blossom out in the open.